PUMA and HELLY HANSEN join forces with their first collection full of 1990’s vibes. The collection is the perfect combination between PUMA’s sports heritage and casual DNA combined with the highly technical knowledge and outdoor expertise of HELLY HANSEN.
Founded in Norway more than 140 years ago with the creation of waterproof clothing for sailors, HELLY HANSEN is a leader in sailing and performance ski apparel, as well as premium workwear. Through bold designs, HELLY HANSEN technical and protective outerwear left its mark on 1990’s hip-hop subculture and streetwear. The PUMA X HELLY HANSEN collab takes inspiration from the vibrant 90s era, infusing it in this multifaceted new collection. While the collection pays tribute to the heritage of PUMA and HELLY HANSEN, it also incorporates a modern twist by adding outdoor-inspired details and elements.
Coming dressed in Puma Black, the PUMA X HELLY HANSEN Nitefox kick features a transparent heat cut TPU formstrip, zig zag stitching, round laces and bungee cord. Adorned with a polyester webbing tape and nubuck details on quarter, PUMA X HELLY HANSEN Trailfox MTS arrives with a heritage nylon and suede upper as well as a mesh tongue with jacquard taping HELLY HANSEN logo. The sneaker pack is reinforced with PUMA X HELLY HANSEN LQD Cell Omega featuring heat cut PUMA logo on the heel plus PUMA and HH branding on the tongue.
PUMA X HELLY HANSEN also includes cozy, reversible jackets with all-over print graphics or logo graphics at the back featuring water repellant clever fabric to protect from wind and wet conditions. The collab extends to co-branded apparel with PUMA X HELLY HANSEN graphics on such as comfortable vests, hoodies with kangaroo pockets, pants with warming fleece and tees. Accessories like a fisherman beanie and an oversized waistbag completing your outfit.
Commemorating 1990’s streetwear, PUMA X HELLY HANSEN collection drops globally on PUMA.com, PUMA stores, HELLYHANSEN.com, HELLY HANSEN stores and selected retailers on September 26.
