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HUF: NO SLEEP IN LONDON

For Winter 2019 HUF play on the ‘Dusk till Dawn’ theme, reinterpreting notions of global exploration “to the ends of the earth”. Putting a HUF spin on traditional garments, the season riffs on post apocalyptic themes while evoking the pioneering ethos of nostalgic Americana.

A muted colour palette punched by russet orange, nebulas blue, poppy red and quetzal green casts an ominous tone across dystopian-driven graphics, wilted floral patterns, tactical camouflages, and nature-inspired tie-dye washes. Versatile silhouettes cut from technical fabrics emphasise functionality and adaptability key to navigating shifting landscapes.

Through HUF’s progressive direction, the ‘Dusk till Dawn’ collection embodies innovative design in response to the crisis of our times, maintaining the DIY spirit of resistance that defines skateboarding and forward-thinking subcultures.

Via : Huf Worldwide / JOE BRINE
📸: GABRIEL BUSCH

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