Enter the Horror: HUF x The Texas Chainsaw Massacre Collection Released in 1974, The Texas Chainsaw Massacre is a landmark in independent horror cinema. This influential film defined a genre and introduced audiences Read the full story
Celebrate Two Decades of HUF x Nike Air Max 1 Happy anniversary! It’s been 20 years since Nike first teamed up with Keith Hufnagel and his premier San Francisco-based sneaker and streetwear boutique, HUF. Luckily Read the full story
Dynasties are built on clutch hits, deep runs, and total domination. Two of the Bay Area’s most iconic brands come together to celebrate their legacies with a vintage baseball-inspired collection with plenty of nods Read the full story
Huf x Pleasures Collection Preview HUF linked up with Pleasures for their latest collab, coming together around some 90s nostalgia, DIY vibes, and the OG days of HUF. With a photoshoot that nods to Read the full story
HUF taps Tokyo-based artist Rockin’ Jelly Bean for its latest artist collab. Beginning his career in the early 90s designing gig flyers, posters, and album covers for local bands in Tokyo, RJB has become Read the full story
HUF x Street Fighter HUF is taking it back to the days of coin-operated arcade games. Working directly with Capcom and pulling from the Street Fighter archives, the HUF x Street Fighter collection highlights some of Read the full story
Everything you need on your pursuit of pleasure. The HUF x Playboy collection celebrates the Playboy legacy and taboo-breaking ethos across a range of jackets, fleece, wovens and tees, including a limited Varsity Read the full story
Huf joins Pulp Fiction 25th Anniversary Celebrating the 25th anniversary of Quentin Tarantino’s film, HUF is drawing inspiration from Pulp Fiction, for their Fall/Winter 2019 collection. From Samuel’s Read the full story
For Winter 2019 HUF play on the ‘Dusk till Dawn’ theme, reinterpreting notions of global exploration “to the ends of the earth”. Putting a HUF spin on traditional garments, the season riffs on post apocalyptic Read the full story