PUMA REDESIGNS ITS SHOEBOXES TO MAKE A POSITIVE ENVIRONMENTAL IMPACT
Sports company PUMA has introduced a new shoebox design which will save 2800 tonnes of cardboard every year,…
September 14, 2021
Nike’s Most Sustainably-Minded Performance Shoe Yet
The Nike Air Zoom Alphafly Next Nature takes Nike’s most elite performance shoe and recreates it with circular…
September 13, 2021
This New Pitch for Ronaldo Celebrates Setting and Making Goals
A renovated pitch in the Funchal community of Madeira, Portugal, celebrates Cristiano Ronaldo’s new record as the leading…
September 3, 2021
NO DYE, NO PROBLEM – NEW FOOTWEAR COLLECTION HELPS SAVE WATER AND ENERGY
adidas‘ latest footwear collection offers a new take on color: you don’t always need it. Today adidas introduced…
August 16, 2021
Reebok and Kerby Jean-Raymond Premiere CrateMaster, A Story About Community, Creativity and Self-Made Access to Play
Reebok officially premiers CrateMaster, a narrative short film directed by Vice President of Creative Direction, Kerby Jean-Raymond, profiling grassroots inner-city…
July 15, 2021
Breaking Down SNKRS Exclusive Access
Since launching in 2015, Nike SNKRS has abided by a “better is temporary” philosophy, consistently evolving its member services…
June 17, 2021
EXPLORE THE EVOLUTION OF AIR-VOLUTION WITH DFNS
DFNS was founded in the Netherlands back in 2019 with a simple goal in mind: to create the greatest…
June 5, 2021
The 2021 Be True Collection Brings the Energy, One Story (and Patch) at a Time
The 2021 Be True collection is inspired by the idea that sport can be the setting for radical inclusivity.…
June 4, 2021
ALLBIRDS X ADIDAS FUTURECRAFT.FOOTPRINT
adidas and Allbirds announced the first product from their collaboration, FUTURECRAFT.FOOTPRINT. At 2.94kg CO2e, it represents a personal best for…
May 11, 2021
NEW BALANCE LAUNCHES THE LATEST INSTALLMENT OF ITS ‘WE GOT NOW’ GLOBAL CAMPAIGN
Global athletic leader New Balance unveiled the next chapter in its ‘We Got Now’ campaign: ‘Impatience Is A Virtue,’…
May 10, 2021