Nike, Jordan Brand, and Converse unite under one creative hub to drive athlete-focused innovation — marking a bold new era for NIKE, Inc.
What to know
- Nike, Jordan Brand, and Converse merge their Innovation, Design, and Product teams under NIKE, Inc. Sport Offense.
- The aim is to share insights, technology, and design methods to create breakthrough performance products.
- Four key innovation platforms debut: Aero-FIT, Nike Mind, Project Amplify, and Therma-FIT Air Milano.
- The initiative continues Nike’s mission to bring inspiration and innovation to every athlete in the world.
Accelerating the Future of Sport Innovation
This unified creation engine places the athlete at the center of everything. By combining design and innovation across three brands, Nike will deliver new ideas faster and make performance products more powerful.
Phil McCartney, Chief Innovation, Design and Product Officer at NIKE, Inc., explains:
“Everything begins and ends with the athlete’s voice — their goals, their struggles, their drive. By uniting our creation organization across Nike, Jordan and Converse, we’re accelerating progress and fully leveraging our strengths to deliver epic products that make athletes better.”
Inside Nike’s New Creation Powerhouse
The new structure brings together nearly 1,000 designers, bioengineers, and creators. They work inside world-class facilities such as the Serena Williams Building, the LeBron James Innovation Center, and the Bowerman Footwear Lab. This connected ecosystem blends neuroscience, research, and design to redefine sport innovation.
Nike’s new Aero-FIT offers double the airflow of previous athletic apparel. Nike Mind, over a decade in development, applies neuroscience to footwear through the Mind 001 and Mind 002 models. Project Amplify becomes the first powered footwear system for running and walking. Meanwhile, Therma-FIT Air Milano introduces Nike Air technology to temperature-regulating outerwear.
Looking Forward: A Unified Vision for Athletes Everywhere
McCartney sums it up best: “We are a team of dreamers, designers, and creators with a responsibility to make athlete dreams real.” This new structure honors Bill Bowerman’s legacy and answers Kobe Bryant’s challenge — to “create epic s— and make athletes better.”
As NIKE, Inc. moves forward, its innovation engine symbolizes creativity, collaboration, and progress. It shows how far the company will go to empower every athlete — because, as Nike reminds us, if you have a body, you are an athlete.
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