Since launching in 2015, Nike SNKRS has abided by a “better is temporary” philosophy, consistently evolving its member services and product mix. Over the years, shifts have included the creation of a dynamic desktop experience, expansion to China, Europe, and Japan, and instituting a robust series of storytelling franchises that enliven our collective relationship to sneakers.
This model was created to help Nike Members and engaged participants in the SNKRS community gain access to highly-anticipated releases. It extends SNKRS‘ position as the ultimate online community for sneaker fans and the premier destination for Nike drops.
Here’s What to Know About Exclusive Access:
2. The more active a member of the community is, both in engagement with SNKRS’ content series and specific releases, the more personal Exclusive Access invitations become.
3. Activity includes participation in specific content series, including viewing “Behind the Design” videos, interacting with polls, entering launches, and engaging during SNKRS Live sessions.
4. Exclusive Access invitations are good only for a limited time.