New Balance’s latest collaboration with artist and activist Jaden Smith released today is a new, sleek grey colorway of the NB for Jaden Smith Vision Racer. The newest NB for Jaden Smith Vision Racer seamlessly blends New Balance’s heritage and ownership of the classic grey sneaker with Smith’s modern, bold and alternative style to create a one-of-a-kind iteration of one of the past year’s most iconic silhouettes.
For this latest model, Jaden Smith tapped his love for the New Balance heritage color grey and elevated the Vision Racer with an editorial look and feel. The campaign was styled by Jason Bolden, an American stylist known for his fresh and sophisticated approach to fashion. Using both the shoe’s unique style and classic grey as inspiration, the campaign imagery successfully brought to life the marriage of the colorway’s heritage feel and the futuristic elements of the Vision Racer silhouette.
For New Balance, the NB for Jaden Smith Vision Racer represents a continued evolution of its lifestyle catalog and focus on sustainability goals and initiatives.
Via New Balance