A$AP Rocky, PUMA and Manchester City FC unite football, music and street culture. The collaboration launched through a 24-hour celebration across Manchester on September 4 and 5. The weekend featured a café takeover, a matchday appearance and a sold-out concert.
What to know
- Collaboration: A$AP Rocky x PUMA x Manchester City
- Launch dates: September 4–5, 2026
- Event: Don’t Be Dumb Caff at Black Milk
- Location: Northern Quarter, Manchester
- Inspiration: A$AP Rocky’s 2026 album Don’t Be Dumb
- Availability: The collection launched at the event and the official Manchester City stadium store.
A$AP Rocky Arrives at the Etihad Stadium
On September 5, A$AP Rocky attended Manchester City’s home match at the Etihad Stadium. His appearance marked the collaboration on matchday itself. Later that evening, he headlined his sold-out Manchester concert.
Manchester City Players Wear the Jersey
Meanwhile, the collaboration appeared in Manchester City’s matchday build-up. Players including Erling Haaland, Enzo Fernández, Iliman Ndiaye and Rayan Cherki wore the new jersey on arrival. They wore it ahead of the club’s home match on September 5.
Don’t Be Dumb Caff Takes Over Black Milk
The launch weekend began on September 4. On that evening, Don’t Be Dumb Caff took over Black Milk in Manchester’s Northern Quarter. The one-night-only event brought football and streetwear communities together. It also offered an early look at the new jersey.
Visitors could purchase the “Don’t Be Dumb Deal.” The limited-edition bundle included the jersey, polaroids, a tote bag and bespoke food and drink. In addition, every purchase entered visitors into a prize draw for two tickets to A$AP Rocky’s concert. Hidden prizes across the venue offered further rewards. These included Manchester City matchday tickets and exclusive access to the wider collection.
A$AP Rocky x PUMA x Manchester City Collection
The collection draws from the visual world of A$AP Rocky’s 2026 album Don’t Be Dumb. As a result, the limited-edition shirts combine his design language with the identities of PUMA and Manchester City. The collection was available at the launch event on September 4. It was also sold at the official Manchester City stadium store on September 5.
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