PUMA X STAPLE Celebrates the Year of the Dragon: Unveiling a Fusion of Tradition and Style

In a nod to the Lunar New Year and the auspicious Year of the Dragon 2024, PUMA and STAPLE have joined creative forces to unveil a collection that seamlessly blends modern style with traditional craftsmanship. This collaboration pays homage to the rich cultural tapestry of the Lunar New Year, inviting fashion enthusiasts to embrace the spirit of celebration.

Dragon Logo meets Lunar Traditions: A Tapestry of Heritage

At the heart of this collaboration lies the iconic “S” dragon logo from the STAPLE archives. The monogram seamlessly intertwined with PUMA’s sporty aesthetic. The collection’s color palette echoes the brand’s signature style with a fusion of black, gray, and pink. Traditional Lunar New Year graphics further elevate the pieces, showcasing a seamless blend of contemporary design and ancient traditions.

A Cultural Showcase: Partnering with CFMAC

To bring this collection to life, PUMA and STAPLE have teamed up with the venerable New York Chinese Freemasons Athletic Club (CFMAC). CFMAC is the oldest Chinese lion dance club in the city. Founded in 1956, CFMAC is more than a lion dance club. It’s a cultural hub instilling Chinese heritage in the youth through lion dance, martial arts, and athletics. Their vibrant energy and rich traditions take center stage in the campaign, adding depth and authenticity to the collection.

From Apparel to Footwear: The Collection Unveiled

Available at a price range of 45€ to 130€, the PUMA x STAPLE Year of the Dragon collection offers a diverse array of apparel and sneakers. Whether it’s the timeless dragon-emblazoned tees or the sleek, dragon-inspired sneakers, each piece reflects the meticulous craftsmanship and thoughtful design. Fashion enthusiasts can mark their calendars for January 30th when the collection drops on staplepigeon.com, followed by a release on PUMA.com on February 1st.

This collaboration not only celebrates style but also serves as a testament to the enduring appeal of cultural traditions. PUMA x STAPLE invites everyone to join in the festivities, embracing the Lunar New Year with a collection that captures the essence of both modern fashion and timeless heritage.

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PUMA X STAPLE Celebrates the Year of the Dragon: Unveiling a Fusion of Tradition and Style

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