PUMA x KidSuper Sport Club Collection: A Fusion of Art and Football
PUMA’s latest collaboration with KidSuper, led by artist Colm Dillane, brings together art and athleticism in a vibrant new collection. Drawing from PUMA’s football heritage and Dillane’s passion for the sport, this partnership breathes fresh life into classic designs.
A Modern Twist on Tradition
Reimagining PUMA’s archival silhouettes through a football-inspired lens, the PUMA x KidSuper Sports Club collection introduces pastel colorways and contemporary aesthetics to sportswear staples. From the iconic Velophasis to the timeless Palermo sneakers, each piece embodies a fusion of heritage and innovation.
Elevated Designs with Personal Touches
With a focus on detail and craftsmanship, the collection boasts matching sets enhanced with garment dyeing, graphic jacquard knits, and bespoke motifs. The Track Jacket and Pants feature bold color blocking, while the Knitted Jersey and Shorts showcase intricate graphics and a KidSuper Football Club badge.
Sneakers with Character
The Velophasis Nu and Palermo Nu sneakers stand out as highlights of the collection, featuring premium materials and custom tags. Distressed detailing lends the Velophasis Nu a vintage aesthetic, adding to the allure of these modern classics.
Campaign: Artistry in Motion
The campaign captures the essence of the collection, with Dillane front and center as the patriarch of the PUMA x KidSuper family. Drawing inspiration from ‘90s mobster films, the visuals highlight the artistic flair of the collection, particularly the matching tracksuits.
Launching Soon
Mark your calendars for April 13, 2024, as the PUMA x KidSuper Sport Club collection hits stores and online retailers. Keep an eye out for the collaborative drop with PUMA Basketball in May, promising even more innovation and style. Experience the intersection of art and sport with this dynamic collaboration.
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PUMA x KidSuper Sport Club Collection: A Fusion of Art and Football
