Sports company PUMA and L.A. based streetwear brand RHUDE have partnered for their second collaboration together, a line inspired by motorsports and infused with RHUDE’s minimalistic designs and colors.
Minimalism meets motorsport for this PUMA x RHUDE collection, with reimagined badges, branding and fresh graphics. The color palette stays true to RHUDE’s aesthetics, giving a vintage feel to the collection, while reflective elements create contrast and give it a modern look.
A style from PUMA’s rich tennis archives, the Performer x RHUDE gets a modern look with a mix of reflective and hot pink leather overlays, muted colors on a nubuck upper with nylon inserts and suede overlays, an EVA midsole and gum outsole, and a hairy suede Formstrip. The line also includes variations of the Alteration NU and Ralph Sampson Lo.
Functionality is key when it comes to the clothing in this collection. The PUMA x RHUDE Utility Vest is a trend silhouette utility vest in full cotton material, featuring a seat belt webbing strap and plastic buckle to adjust to the perfect fit, a front closure with metal press buttons and front zip pockets, and PUMA x RHUDE tonal embroidery branding on large front pocket. Designed with reflective elements inspired by motorsports, the PUMA x RHUDE HZ Jacket is a half zip jacket with a kangaroo pocket for storage, a graphic rubber print at the lower back, and elastic cuffs and waistband with drawcords for an adjustable fit.
The PUMA x RHUDE Bucket is a reversible bucket hat with one side fully reflective with 3-D embroidery PUMA x RHUDE branding and the other side plain black with “Nothing’s finished” printed and a PUMA woven label. The collection includes a further range of apparel and accessories.
Rhuigi Villaseñor founded RHUDE in 2015 with the vision to create designs that are a cross of effortless, minimalistic styles and streetwear. The brand aims to rebel against a disciplined environment by creating clothes that express raw experiences.