This season of PUMA x PRONOUNCE, titled “Progressive Line,” is exploring the world of commuting through the use of technical silhouettes made for urban territories. The collection features a futuristic and progressive design language, visible through technical and premium materials, interesting trim executions, and a bold color story and graphics.

The apparel is the highlight of this drop, using multiple fabric and detail executions. Design accents like towel jacquard, metal, and graphics in a puff print offer a bold look. The matching Toweling Polo and Long Shorts offer a standout look with a unique graphic pattern embossed on the fabric. The collared Women’s Jacket re-interprets a denim jacket in a monochrome tech look, made with a chromatic RainCELL material to protect against the elements. The Men’s Windbreaker also uses RainCELL, arriving in monotone black and grey options with a hood and branded Spanish buckles on the front. Further apparel includes graphic tees, hoodies, and half zips.

Along with a backpack and bucket hat, a futuristic Triangle Portable Cross Body Bag rounds out the accessories offering in a silver metallic effect print with a coin pouch, adjustable webbing shoulder straps, and co-branded PUMA x PRONOUNCE embroidery on the front panel. While primarily apparel and accessories focused, the selection also includes the Suede Mayu 2 footwear style for women. 

Based across both Milan and Shanghai, PRONOUNCE was founded in 2016 by Yushan Li and his creative partner Jun Zhou. The high-end brand reflects the pairs’ shared love of handcrafted garments, and a desire to perfect the creation of truly global, truly genderless clothing. Take a step into the future when the PUMA x PRONOUNCE collection drops on, PUMA stores and select retailers on February 17th.

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