Gucci and adidas Originals confirm that they are joining forces in a new collaboration – adidas x Gucci – which combines the heritage and the creative codes of both brands.
Within a hall of illusionistic mirrors at the Gucci Hub in Milan, Creative Director Alessandro Michele presented his latest collection, #ExquisiteGucci. In his notes on the show, he wrote, “I use the metaphor of the magical mirror to approach the phantasmagorical power of fashion. A sacred power that radiates from the surface of the fabrics. And there I work, on this tactile surface, through cross references, alterations, loopholes and grafts. Juxtaposing worlds and meanings. Altering the stability of perception. Manipulating and magnifying the existing. Through these interventions, I celebrate the clothes as real optical labs: magical machines that can give birth to fairy tales of metamorphosis and re-enchantment.”