Louis Vuitton joins League of Legends World Championship
The French luxury fashion company has just announced a collaboration with Riot Games for the upcoming League of Legends World Championship.
The Trophy Case
Louis Vuitton will create a one-of-a-kind trophy travel case. Featuring both traditional Louis Vuitton saviour-faire along with cutting-edge, high-tech elements. The travel case will hold the Summoner’s Cup which will be awarded to the world champions in the Paris Final.
Also, Nicolas Ghesquiere, Louis Vuitton’s Artistic Director of Women’s collections, has designed unique champion skins and a capsule collection. In addition, the collaboration includes other League of Legends digital assets as well.
Naz Aletaha, Head of Global Esports Partnerships at Riot Games discussed the deal in an announcement: “It is an honor to have Louis Vuitton as an official partner. With designs to impact the look, feel, and prestige of our most prominent League of Legends event. This is a historic partnership. Reflecting the impact Riot Games and League of Legends have had on the industry over the past nine esports seasons. We welcome the LV brand to our sport and we are eager to share the entire scope of the partnership in the months ahead. In particular on November 10 when the Summoner’s Cup is awarded in Paris.”
Michael Burke, Chairman and CEO of Louis Vuitton also commented: “The League of Legends World Championship is not only the climax of the tournament: it’s where the world of sports and entertainment come together in celebration of new legends to be born. Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”
The Dates
The League of Legends World Championship begins on October 2nd with the Play-In Stage and finishes on November 10th with the Grand Finals. Berlin, Madrid, and Paris will all play hosts to different stages of the tournament. The event will see 24 teams from 13 regional leagues go head-to-head to try and lift the Summoner’s Cup.
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