If you missed ’em before, don’t worry—your luck is about to change. This auspicious Air Jordan 1 is a tribute to Michael Jordan’s charmed performance (63 points) against a not-so-fortunate team, Continue Reading
Let’s be clear, sneaker culture and history begins here: the Air Max 1 ‘Big Bubble’.The holy grail of sneaker lore returns along with the true story of visible Nike Air. Using CT scans (yes, Continue Reading
With a condensed development timeline of 18 months, Air Max Scorpion shows how Nike’s digital transformation is accelerating its culture of innovation. It introduces a radical system for Air units, moving from Continue Reading
Athletes around the world have shared that climate change is a barrier to sport. Nike Forward, the company’s most significant apparel innovation since Dri-Fit, responds to that concern by re-setting the way we think Continue Reading
Fans of the Swoosh know the brand can design a covetable shoe. What takes that feat to the next level: designing one that’s built to swagger and perform — then be taken apart and recycled. That was the remit for the Continue Reading
Nike is on a journey to help protect the planet, and with it, the future of sport. This spring and summer, Nike launches a variety of seasonal collections that scale sustainable materials and methods to help Nike Continue Reading
The Jordan Brand Holiday 2021 Retro Footwear collection brings outdoor utility to fresh, seasonal color twists, creating a lineup ready to be worn in and out of the cold. Among the highlights are multiple Continue Reading
With a stance reminiscent of Nike’s jogging shoe golden era (think the Daybreak, produced from 1979 to 1981) and a radical, visible Nike Air heel unit, the Nike Air Max Pre-Day breaks new ground in Air. The shoe’s Continue Reading
Whether as a single unit or a standalone outsole, Nike Air is a platform in constant evolution. This spirit of progress is celebrated in the respective design of the three key silhouettes of the Air Max spring 2021 Continue Reading
AJ 4 Fire Red The Air Jordan 4 has been a revered silhouette since it first hit shelves in February 1989. That OG release featured 3 colorways—including this exact make-up, with a white base overlaid by tones of Continue Reading
