Fans of the Swoosh know the brand can design a covetable shoe. What takes that feat to the next level: designing one that’s built to swagger and perform — then be taken apart and recycled. That was the remit for the Continue Reading
Nike is on a journey to help protect the planet, and with it, the future of sport. This spring and summer, Nike launches a variety of seasonal collections that scale sustainable materials and methods to help Nike Continue Reading
The Jordan Brand Holiday 2021 Retro Footwear collection brings outdoor utility to fresh, seasonal color twists, creating a lineup ready to be worn in and out of the cold. Among the highlights are multiple Continue Reading
With a stance reminiscent of Nike’s jogging shoe golden era (think the Daybreak, produced from 1979 to 1981) and a radical, visible Nike Air heel unit, the Nike Air Max Pre-Day breaks new ground in Air. The shoe’s Continue Reading
Whether as a single unit or a standalone outsole, Nike Air is a platform in constant evolution. This spirit of progress is celebrated in the respective design of the three key silhouettes of the Air Max spring 2021 Continue Reading
The Air Jordan 4 has been a revered silhouette since it first hit shelves in February 1989. That OG release featured 3 colourways—including this exact make-up, with a white base overlaid by tones of black and Fire Continue Reading
For years, fashion companies have been trying to figure out ways to demonstrate their new products. From billboards and posters to sports endorsements and music videos, the traditional visual stimulation was enough Continue Reading
On March 26, 1987, Nike debuted its first sneaker showcasing the Swoosh’s now iconic Air technology through a side-visibility window — the Air Max 1. Thirty-three years later, and with the continual ingenuity Continue Reading
Designed by Tinker Hatfield and originally released as the Air Max III in 1990, the Air Max 90 quite literally enlarged the window of possibility for Nike Air. The model had a bigger Air unit than its predecessors, Continue Reading
The Nike Air Max 90 Undefeated pays tribute to the runner’s all-encompassing cultural cache — striking harmony between ’90s homage and exalted basic. Two premium leather color bases, white and black, provide Continue Reading
Celebrating the 30 years of the Air Jordan 4, Jordan Brand has dedicated this year for some weird colorways. The “What The” project used to mix random colorways mostly for basketball shoes like Continue Reading
The famous sneaker boutique from Kefalonia, is coming to Athens to celebrate the launch of the Nike Air Max 720. Air, darkness and light will be used as the main elements to create an installation worthy of the Air Continue Reading
The 30th anniversary of the Air Jordan 4 reaches its highpoint with a return of the coveted ‘Bred’ colourway. Donning the famed ‘Nike Air’ branding on the heels for the first time since 1999, this release is set to Continue Reading
