In 1998, PUMA became the first sports brand in the world to dissolve the barrier between performance and fashion. PUMA collaborated with German minimalist designer Jil Sander to bridge sport and style, forging a Continue Reading
On September 13th, PUMA presented FUTROGRADE, an immersive runway show during New York Fashion Week that showcased the past, present and future of the brand. PUMA has launched a parallel metaverse fashion show Continue Reading
Kerwin Frost and adidas Originals are bringing a big bang to FW22. One of the most unique collaborators under the Originals umbrella, Kerwin Frost adds his one-of-a-kind touch to select pieces from the adidas Continue Reading
More than two years ago, at the start of her ongoing collaboration with Converse, Feng Chen Wang, like many designers before her, requested pairs of the Converse Chuck 70 to complete her SS19 Menswear Continue Reading
