The Reebok x PLEASURES collection continues a bold narrative that merges emotion, design, and storytelling.
What to know
- The second Reebok x PLEASURES collaboration explores the emotions of Love, Lust, and Forgiveness through two redesigned silhouettes — the Hammer Street and the Premier Trinity.
- The collection debuts at ComplexCon Las Vegas on October 25–26, 2025, then releases on PLEASURESNOW.com on October 28, and globally on October 30 at Reebok.com and select retailers.
- Each sneaker reflects a stage of emotion, featuring luxurious materials, custom branding, and a shared design philosophy rooted in human experience.
The new Reebok x PLEASURES collection marks a new chapter in the creative partnership between the two brands. It blends Reebok’s performance heritage with PLEASURES’ expressive and raw design identity. Their first collaboration leaned on rebellion; this one looks inward, turning emotion into materials, colors, and textures.
Love, Lust, and Forgiveness Translated Into Design
This collaboration tells a story through feeling. Co-founder Alex James of PLEASURES explains, “This collection mirrors the human experience: the thrill of love, the illusions of lust, and the redemption of forgiveness.” His words capture how each shoe becomes a reflection of emotion, inviting wearers to interpret their own journey.
The Hammer Street returns in two versions — Black Velvet and Silver Crinkle. The Black Velvet pair features a plush velvet upper, tonal laces, and a soft terry lining that symbolizes warmth and intimacy. In contrast, the Silver Crinkle edition brings metallic texture and dark accents, representing tension, reflection, and desire. Both arrive in co-branded, limited-edition yellow packaging that signals nostalgia and exclusivity.
The Premier Trinity pushes the story further. Its mixed-material upper of shaved faux pony hair, Cordura, and suede blends strength with softness. Details like custom footbeds, tonal laces, and terry lining add comfort and depth. The silhouette embodies emotional and physical movement — a step toward personal growth.
Looking Forward: The Reebok x PLEASURES Collaboration Impact
This partnership highlights Reebok’s growing influence in culture and PLEASURES’ mastery in emotional storytelling. Together, they transform sneakers into symbols of the human condition — personal, tactile, and powerful. The Reebok x PLEASURES collection proves that footwear can express more than style; it can express what it means to feel.
