Reebok x KAROL G partnership marks a significant cultural reset for Reebok Classics. At the same time, it connects the brand’s heritage with contemporary global influence through one of today’s most powerful music and style icons.
What to know
- Reebok appoints KAROL G as Global Brand Ambassador in a multi-year partnership.
- KAROL G headlines Reebok’s new global campaign, “Born Classic. Worn for Life.”
- Reebok Classics returns with premium Garment Leather across unisex and women’s silhouettes.
- The Reebok Classics SS26 Garment Leather collection launches February 18, 2026.
- An exclusive, co-designed KAROL G collection is planned for future seasons.
A new global era for Reebok Classics
With Reebok x KAROL G New Global Era, the brand places one of today’s most influential global artists at the center of its storytelling. This partnership marks a strategic shift, as Reebok strengthens its lifestyle positioning while reconnecting with the cultural roots that defined Classics. As a result, heritage silhouettes are reintroduced with renewed relevance for a new generation.
KAROL G and Reebok: a full-circle partnership
For KAROL G, the partnership represents a genuine full-circle moment. Her long-standing connection with the brand adds authenticity to the ambassador role. Moreover, her influence across music, fashion, and street culture allows Reebok to communicate with global audiences in a credible and contemporary way.
Premium leather, modern attitude
In this new chapter, Reebok reintroduces its most iconic lifestyle models in 100% real Garment Leather. The SS26 lineup includes the Workout Plus, Freestyle Lo, Club C 85, and Classic Leather, offered in both unisex and women’s-only versions. Importantly, the collection balances premium execution with accessible pricing, staying true to the spirit of Reebok Classics.
“Born Classic. Worn for Life.” campaign vision
Reebok’s new global campaign defines the tone of this era. Shot by Renell Medrano, the film celebrates timeless Reebok moments and the women who shaped cultural style. References to Princess Diana, Jane Fonda, and Cybill Shepherd are reimagined through a modern lens, led by KAROL G. Additionally, rising talent from cities such as New York, London, and Berlin reinforces the global reach of Reebok Classics.
What comes next: co-creation and global impact
The partnership arrives during a milestone phase in KAROL G’s career, as she prepares to headline Coachella in 2026. Looking ahead, Reebok and KAROL G will introduce an exclusive co-designed collection spanning footwear and apparel. Together, they aim to redefine what it means to be a modern classic—rooted in heritage, driven by individuality, and worn for life.
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