The McLaren Racing x PUMA Performance Partnership signals a new era where elite motorsport performance meets progressive style, starting from the 2026 season.
What to know
- PUMA and McLaren Racing have announced a new multi-year global partnership starting in 2026
- The partnership covers official team kits and fan apparel across McLaren Racing’s full motorsport portfolio
- Two main fan-focused lines will launch: a Replica Collection and a Lifestyle Collection
- The first immersive fan experience will debut at the opening Formula 1 race in Australia
- The Lifestyle Collection launches January 20, followed by the Replica Collection on February 2
A new chapter for McLaren and PUMA
PUMA and McLaren Racing are joining forces in a multi-year partnership rooted in performance, innovation, and community. From 2026, PUMA will supply official team kit and fan apparel. As a result, the partnership strengthens the connection between the team and its global fanbase.
The agreement spans the full McLaren Racing portfolio. It includes the McLaren Mastercard Formula 1 Team and the Arrow McLaren IndyCar Team. It also covers both McLaren Racing entries in F1 Academy. In addition, it extends to the McLaren F1 Sim Racing Team. From 2027, it will include the McLaren United AS WEC Hypercar Team.
Replica Collection built for track energy
The Replica Collection mirrors the apparel worn by drivers and team members at the track. At the same time, it highlights McLaren Racing’s iconic papaya color. Moreover, the range speaks to fans who want to “Race Louder” in daily life, not only on race weekends.
Lifestyle Collection brings heritage into streetwear
The Lifestyle Collection translates McLaren Racing’s long motorsport history into contemporary streetwear. It blends heritage cues with modern silhouettes and clean design. Therefore, it suits fans who live and breathe speed both on and off the track.
Leadership perspective on the partnership
Arthur Hoeld, CEO of PUMA, highlighted the brand’s deep motorsport roots and welcomed McLaren Racing as a key partner for the next chapter. He also emphasized the goal of engaging passionate fans worldwide through inspiring collections that showcase the strengths of both brands.
Zak Brown, CEO of McLaren Racing, underlined the growing crossover between motorsport, fashion, and culture. He noted that PUMA’s innovative design approach will help elevate McLaren’s global fanwear offering and create meaningful experiences beyond the circuit.
Launch timeline and fan experiences
Beyond apparel, the partnership introduces immersive fan activations through special events and exclusive drops. The first experience will debut at the opening Formula 1 race in Australia. Meanwhile, the PUMA x McLaren Racing Lifestyle Collection launches globally on January 20. The Replica Collection follows on February 2 at select PUMA stores, selected retailers, and online platforms.
Follow Sneakerize.gr On Instagram
Like Sneakerize.gr On Facebook
Follow Sneakerize.gr On Twitter
