The PUMA x Off-White x AC Milan kit is more than a football jersey—it embodies the power of dreams. This landmark collaboration marks the first time an Off-White™ kit will be worn on the pitch, merging football, fashion, and culture.
A key detail, the number 63 inside the collar, honors AC Milan’s first European Cup win in 1963 and Martin Luther King Jr.’s “I Have a Dream” speech from the same year. This tribute reinforces the kit’s message of progress, unity, and social justice.
Maria Valdes, Chief Product Officer at PUMA, highlighted this vision:
“This partnership celebrates not only AC Milan’s footballing heritage but also the power of dreams and progress. We are honored to work with Off-White™ to bring this special kit to life, blending performance, fashion, and culture into something truly bespoke.”
Striking Design Meets Cultural Influence
The collection features two jerseys inspired by Pan-African colors, celebrating Black excellence.
- The first kit has a black base transitioning to power green, with sizzle yellow logos and red collar and cuffs.
- The second kit features a red base fading into power green, accented with a monochrome AC Milan crest, black details, and yellow highlights.
Off-White™’s signature elements elevate the design. The jerseys feature the iconic zip tie, quotation marks on player names, and ‘Diavoli’ on the badge. The all-over print, reworked to symbolize unity, reinforces the theme of unstoppable progress.
Maikel Oettle, Chief Commercial Officer of AC Milan, emphasized the collaboration’s significance:
“This project is a milestone for AC Milan, bringing together football, fashion, and values in a bold and meaningful way. Partnering with Off-White™ on their first-ever playing kit alongside PUMA allows us to create something unique that aligns with AC Milan’s legacy and vision for the future.”
Launch During Black History Month
The kit launches in February, aligning with Black History Month to amplify its cultural impact. The collection highlights Black culture and excellence through the global reach of football.
Cristiano Fagnani, CEO at Off-White™, explained the deeper meaning:
“The collaboration between Off-White™️, AC Milan, and PUMA is not just a tribute to style and innovation but also an opportunity to celebrate the cultural legacy and influence of the Black community in sports and fashion.”
Digital Integration and Exclusive Activations
The Dreamland concept extends into the digital world with exclusive integrations in Rocket League and Fortnite.
- Rocket League: Custom car decals and wheels launch on February 21.
- Fortnite: A custom island inspired by the kit offers an interactive experience.
A launch event in Milan further showcased the collection’s artistic and cultural impact, drawing figures from sports, fashion, and entertainment.
Performance and Sustainability
Both the Authentic and Replica jerseys feature PUMA’s sustainable materials.
- Authentic Jersey: Made from ULTRAWEAVE fabric, built for elite performance with dryCELL sweat-wicking technology.
- Replica Jersey: Incorporates dryCELL technology and RE:FIBRE, using 95% recycled textile waste.
When and Where to Buy
The PUMA x Off-White x AC Milan kit will debut on February 16, when AC Milan faces Hellas Verona in Serie A. The black kit will be worn in that match, while the red version will appear later against Lazio. The AC Milan Women’s First Team will also wear the kit in an upcoming fixture.
The collection drops on February 14 at PUMA stores, PUMA.com, AC Milan Official Stores, store.milan.com, and select global retailers.
With bold aesthetics, deep cultural meaning, and high-performance design, the PUMA x Off-White x AC Milan kit is set to redefine football and fashion.
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