NBA All-Star Shai Gilgeous-Alexander and Converse Basketball have teamed up to introduce the Converse SHAI 001, the star guard’s first-ever signature shoe. As both a standout NBA player and the creative director of Converse Basketball, Gilgeous-Alexander brings his unique vision to the performance basketball space. The SHAI 001 debuts during NBA All-Star Weekend in the Butter colorway, with a global release set for fall 2025.
Innovative Design Meets Performance
The Converse SHAI 001 is designed to match Gilgeous-Alexander’s dynamic playstyle. It features a unibody molded design, a forefoot Nike Zoom Air unit, and a radial traction pattern for explosive movement on the court. The shoe also incorporates a locking zipper system, allowing multiple styling options for a versatile on-and-off-court look.
A Vision Brought to Life
Since taking on his creative director role in 2024, Gilgeous-Alexander has been deeply involved in shaping the SHAI 001. His hand-drawn sketches inspired the final silhouette, while his signature logo reflects his dual identity as an elite athlete and a creative force.
“I poured my heart and soul into the SHAI 001, and I’m proud to share it with the world,” says Gilgeous-Alexander. “From performance to design, every aspect of this shoe reflects my passion for the game and my commitment to pushing its boundaries.”
Built for the Future of Basketball
The SHAI 001 blends innovation and aesthetics seamlessly. The puffed upper with a winged shroud, inner bootie, and ghillie lacing system provide a snug fit, while extra tongue padding enhances comfort. Engineered with the latest Nike and Converse technology, the shoe ensures elite-level performance for athletes and fashion-forward sneaker enthusiasts alike.
Limited Global Release in Fall 2025
Fans can catch the SHAI 001 during NBA All-Star Weekend, as Gilgeous-Alexander debuts the Butter colorway on the court. The sneaker will launch in limited quantities at select retailers worldwide in fall 2025. For updates, follow @Converse, @ConverseHoops, and @Shai.
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