The PUMA Paris Fashion Week Experience brings culture, community, and creativity to the forefront with an immersive brand showcase in the French capital.
PUMA’s Grand Parisian Showcase
This season, PUMA is redefining its presence in the fashion world with a four-day showcase during Paris Fashion Week. The brand’s immersive space includes exclusive product previews, collector exhibitions, workshops, and high-energy after-parties. Collaborative partners such as Slam Jam, Studio Hagel, Hart Copy x Inside Tag, Uniform Display, and Cold Archive enhance the event, celebrating PUMA silhouettes and fresh designs.
Celebrating the Mostro Legacy
The event pays homage to the Mostro world, with monstrous design elements featured throughout. Seasonal previews highlight the PUMA King and PUMA Speedcat, alongside exciting collaborations and standout apparel pieces.
“We are bringing the best and brightest from the PUMA family to Paris Fashion Week, creating an unforgettable experience that underscores the brand’s growing importance in the fashion and streetwear space. This isn’t just for industry insiders – we are opening the doors wider, connecting communities, and ensuring our impact is felt far and wide. With this event, we will share incredible stories and set a new standard. This is PUMA showing up, standing out, and merging sneaker culture with fashion like never before” says Richard Teyssier, PUMA’s Brand and Marketing VP.
Day-by-Day Highlights
Day One: Exclusive Kickoff
An invite-only kickoff begins with Studio Hagel’s customization workshop. It is followed by a vibrant after-party hosted by Slam Jam and PUMA.
Day Two: Youth Culture on Display
A public experience curated by Cold Archive explores tattoo art, rave culture, and youth-inspired rhythms.
Day Three: Behind the Runway
Uniform Display transforms the space into a backstage look at a runway show. Guests experience the creative process, from styling and casting to preparation.
All Event Days: PUMA’s Archive Exhibit
Hart Copy and Inside Tag bring PUMA’s archive to life. A curated exhibition features rare models, showcasing decades of the brand’s innovation.
Connecting Communities Through Fashion
PUMA’s Paris Fashion Week event celebrates its design legacy while connecting communities. By opening its doors wider, PUMA sets a bold standard at the intersection of sneaker culture and fashion. The event blends storytelling with unforgettable experiences, ensuring its growing influence resonates globally.
Follow Sneakerize.gr On Instagram
Like Sneakerize.gr On Facebook
Follow Sneakerize.gr On Twitter
