The collaboration mixes PUMA’s sport heritage with SONIC’s speed and playfulness 

With both brands breaking through in speed, PUMA and SONIC® join forces and launch a fall collection to introduce the fastest collab ever imagined. Running across decades but never getting old – the famous blue hedgehog video game character is loved by the entire family and has become an icon for 90s kids and millennials. 

Inspired by the famous blue hedgehog created by SEGA and combined with PUMA’s sport and design DNA, the collection contains apparel, accessories and footwear for children and adults featuring graphic elements associated with the Sonic the Hedgehog universe and bold colour-blocking. PUMA X SONIC also includes the brand new RS X3

Accelerating streetwear fashion faster than ever before, the PUMA X SONIC collection drops globally on PUMA.com, PUMA stores and Foot Locker on November 21.

A preview of the collection will be on display on the SEGA® Europe stand at Brand Licensing Europe from 1st – 3rd of October.

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