PUMA is releasing the second season of its RE.GEN line, created an effort to reduce and regenerate textile industry waste. PUMA’s RE.GEN line is inspired by the idea of regeneration in an urban world. The aim is to Continue Reading
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Sports company PUMA has introduced a new shoebox design which will save 2800 tonnes of cardboard every year, as part of its sustainability strategy to make a positive environmental impact across its product range. Continue Reading
PUMA and iconic design house and department store Liberty are partnering for the first time to bring a luxe touch to a streetwear collection, which has a truly feminine aesthetic and was created to celebrate strong Continue Reading
PUMA and Australian skate label Butter Goods will release a full collection of footwear and apparel after announcing their partnership earlier this summer. Taking inspiration from sports advertising in the late ‘90s Continue Reading
Get ready to go on an island getaway with this latest collaboration between PUMA and Animal Crossing™: New Horizons. Tom Nook and other favorite characters from the popular franchise are featured in a variety Continue Reading
Global sports company PUMA is rereleasing its MMQ line, a premium take on classic PUMA sportswear silhouettes. As a collection synonymous with craftsmanship and quality, who better to be the face of the campaign Continue Reading
PUMA is thrilled to welcome social media star and music artist, Dixie D’Amelio as the brand’s newest women’s ambassador. Dixie will be featured globally in various campaigns including PUMA’s latest women’s platform Continue Reading
PUMA has just announced the release of a new style within their Mirage franchise, the new Mirage Sport Remix explores new lines and constructions with design inspiration from the world of DJs. PUMA spent a day with Continue Reading
Global sports company PUMA has announced the launch of RKDO, an apparel collection designed for gaming and esports. RKDO merges modern style and functionality with custom graphics and illustrations in a complete Continue Reading
Sports company PUMA and internationally acclaimed artist Romero Britto have teamed up to bring artwork to life in a colorful new collection of footwear and apparel. Romero Britto is the founder of the Happy Art Continue Reading
Global sports company PUMA and designer brand PRONOUNCE have created a debut collaboration together of apparel, footwear and accessories in an earthy palette inspired by Pumapunku, an ancient archaeological site in Continue Reading
PUMA and Australian skate label Butter Goods are announcing a new partnership between the brands, set to begin this June. The two will come together for collections heavily inspired by nostalgia and the ‘90s. Continue Reading
Black Fives Foundations’ new online museum presented by Puma, is now live with more than 1,000 historical artifacts. Global sports company PUMA will be launching the next PUMA x Black Fives release in its Continue Reading
PUMA surprises with a new capsule collection in partnership with the founder and Creative Director of R H U D E, Rhuigi Villaseñor. This new drop features his take on one of PUMA’s favorite classics, the Suede, in a Continue Reading
Sports company PUMA and Argentinian-Spanish artist Felipe Pantone are coming together for a debut collaboration inspired by the artist’s work, where elements from the past and future meet in a digitized version of Continue Reading
Sports company PUMA and brand ambassador and LGBTQIA+ activist Cara Delevingne have worked together again for a second capsule collection to celebrate Pride Month. This year’s Forever Free Pride Collection is made Continue Reading
A delicious new collaboration between PUMA and HARIBO brings to life a collection of footwear and apparel. For over 100 years, HARIBO has been celebrated worldwide for their delicious fruit gummies and licorice – Continue Reading
Sports company PUMA brings newness this season with OP-1 PWRFrame, an innovative style fusing street and vis-tech, standing out with a progressive design and futuristic feel. With new and exciting drops every month, Continue Reading
PUMA has teamed up with Neymar Jr. and Fortnite to launch the Neymar Jr. x PUMA Crazy Playground, Creative Hub and exclusive PUMA rewards for the Neymar Jr. Cup. This week, Neymar Jr. will become the first-ever Continue Reading
Over 600 game minutes, 200 players, and a prize pool of 2000€, is the aftermath of the first OnLine NBA2K Tournament by Puma Hoops and the No1 basketball store, Slam Dunk. The Final was hosted live on Twitch by Continue Reading
