Third Seasonal Collab Epitomizes California Culture
Sports brand PUMA and Diamond Supply continue their long-standing partnership through the Spring-Summer 19 collection for adults and kids. With “California Dreaming’ as its leitmotiv, the collab introduces a wide selection of footwear, apparel and accessories with bold logos and unique tie-dye effects.
Renowned for his unique take on streetstyle, Nick Tershay a.k.a Nick Diamond moved from San Francisco to Los Angeles, CA in pursuit of a dream and turned Diamond Supply Co. into one of the biggest, most authentic skate and streetwear brands in the industry. The third collection fuses PUMA’s iconic silhouettes and sportswear classics with fresh new icons. Embodying a true Californian lifestyle, the collection takes cues from the textures of backyard pools and skate-bowls and is applied with a vibrant colour pallet that reflects the dreamy LA sun.
Diamond’s aesthetics appears across PUMA classics like Suede, Clyde and Cali. The modern tennis silhouette, CALI- 0 DIAMOND SUPPLY features a soft tonal leather and reflective overlays that sits on a full translucent iced outsole. The sneaker arrives in vintage hues with white cotton laces, perfect for the vacay season.
The Suede DIAMOND SUPPLY is a classic court silhouette with a soft suede upper and a unique tie-dye effect that extends also to the laces, taking you back to the summery LA pools. The sneaker features a smooth nubuck PUMA Formstrip that stands out in recognizable DIAMOND blue colorway. This silhouette also brings cute “Mini Me” options to pair.
The collection brings California inspired exclusive apparel pieces, graphic tees, cotton tanks, track tops and shorts for an eye-catching PUMA X DIAMOND full-outfit, for adults and kids. Animal print with tie- dye effects and bold logos for a premium-retro flavour. This summer collection truly lives and breathes the full extent of California culture.
PUMA X DIAMOND SUPPLY collection drops globally on PUMA.com, PUMA stores and select retailers on May 25, 2019.
