The new outdoor-inspired collection of the iconic brand is based on the great Italian mountaineer and explorer, Reinhold Messner. Reinhold made the first solo ascent of Mount Everest, the first ascent of Everest without supplemental oxygen, along with Peter Habeler, and was the first climber to ascend all fourteen peaks with Fila gear.
Fila is re-writing history by opening 10 Pop-up stores around the world , featuring the adventurous collection. The Explore collection features a complete range of footwear, apparel, and accessories created for the modern explorer and interpreted through four distinct environments — Canyon, Mountains, Woods, and Elements.
Launched on Friday 26th of July , the pop-up store opened its doors to fashion enthusiasts and Fila lovers who had the chance to discover the new collection next to the volcanic Caldera scenery.
The pop-up experience will be available till August 11.