Sports company PUMA and Los Angeles-based CHINATOWN MARKET are joining forces to add a bit of irreverence to street style. With new drops of the FUTURE RIDER and a bold tote bag, the new PUMA x CHINATOWN MARKET collection is ready to take to the streets.
Riffing on PUMA’s recently introduced FUTURE RIDER, the newest PUMA x CHINATOWN MARKET collab features the FUTURE RIDER in black and white executions. These iterations of the legendary 1980s running shoe are contrasted by bright yellow detailing, down to a cheeky black PUMA cat stitched over a yellow CHINATOWN MARKET label on the tongue. Topping it off, both versions come packaged in a special box that matches their color.
Rounding out the collection is the PUMA x CTM Tote Bag, a sturdy everyday pouch with an interesting material mix. Containing a padded laptop compartment with a hook and loop closure, the PUMA x CTM Tote Bag has a unique blend of front zip pockets and two pairs of webbed handles.
Founded by Michael Cherman, CHINATOWN MARKET is inspired by DIY culture and inspiring the next generation of creator. Built on vibrant, happy and nostalgic designs, CHINATOWN MARKET is made up of a community of passionate young creatives in downtown LA building something positive in a community that is often times exclusionary.
The latest PUMA x CHINATOWN MARKET capsule collection will be out on PUMA.com, THECHINATOWNMARKET.com and in selected retailers on January 25.