Noah and PUMA Unveil a Nostalgic Collaboration Inspired by the 1970s
If you are looking for a way to spice up your wardrobe and stand out from the crowd, you might want to check out the latest collaboration between PUMA and Noah, the New York-based streetwear brand. The two brands have teamed up to create a collection that celebrates the origins of sportswear and the rebellious spirit of the 1970s.
The Puma x Noah Star
The collection is centered around the PUMA Star, a retro tennis shoe that was originally worn by the legendary players of the Wimbledon tournament. Noah has given the Star a modern makeover with premium leather and subtle details, such as the co-branded tongue label and heel tab. The shoe is available in three colorways: white, black, and navy.
The Puma x Noah Season One Apparel
The apparel range is equally impressive, featuring pieces that combine Noah’s preppy style with PUMA’s sporty heritage. You can find items such as a velour vest, a painter cap, a rugby sweater, and a long-sleeve tee, all adorned with the Super PUMA logo that pays homage to the golden era of sports. The collection also uses recycled materials to reduce its environmental impact and align with Noah’s ethical values.
The Campaign
To showcase the collection, PUMA and Noah have created a hilarious campaign that flips the script on the classic streaker scenario. Instead of a naked man running across the tennis court, we see a fully clothed man wearing the PUMA x Noah outfit, while the spectators and the players are all nude. The result is a comical contrast that highlights the uniqueness and boldness of the collection.
PUMA x Noah is more than just a fashion statement. It is a reminder that sportswear can be fun, expressive, and sustainable. It is a way to reclaim your individuality and defy conventions. Therefore, if you are ready to join the movement, you can shop the Puma x Noah Season One collection online or at select retailers starting from July 1st.
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Noah and PUMA Unveil a Nostalgic Collaboration Inspired by the 1970s