Nike and Fortnite Team Up for Airphoria, a New Way to Experience Air Max
Nike has always been at the forefront of innovation. Now it is taking its creativity to the next level with Airphoria. Airphoria is a groundbreaking gaming experience that brings Nike Air Max to life in Fortnite. As a result of a multiyear partnership between Nike and Epic Games, the developer of Fortnite, it showcases the potential of Unreal Editor for Fortnite. UEFN is a new tool that allows brands to create immersive and interactive content in the game.
But Airphoria is more than just a game mode. It is a celebration of Nike Air Max culture and a tribute to the fans who love it. Airphoria features a stunning virtual world inspired by the design and history of Nike Air Max sneakers, from the iconic Air Max 1 to the futuristic Air Max Scorpion. Players can explore different zones that represent different eras of Air Max, each with its own challenges, rewards, and surprises. Along the way, players can also discover hidden Easter eggs that reveal the stories behind some of the most famous Air Max models.
The Air Max Styles in Fortnite Item Shop
But Airphoria is not only about looking; it is also about wearing. Players can customize their characters with outfits that showcase the latest Air Max styles, such as the Airie and the Maxxed Out Max character outfits. These outfits are part of the Airphoria Pack which also includes the Pure Sole Boombox and Maxx Stacks Back Blings. The pack is available for purchase in the Fortnite Item Shop. Additionally, they come with exclusive accessories that enhance the gameplay experience.
And for those who want to bring Airphoria to the real world, Nike has also launched a limited-edition collection of Airphoria-inspired goods. The collection features items such as t-shirts, hoodies, shorts, and socks that feature graphics and logos from Airphoria.
Airphoria is a testament to Nike’s vision of serving the future of sports fandom and connecting with consumers in new and meaningful ways. By partnering with Epic Games and using UEFN, Nike has created a unique gaming experience that blurs the boundaries between reality and fantasy, and between product and content. Airphoria is not just a game; it is a celebration of Nike’s legacy of innovation and creativity.
How to access Airphoria
Airphoria is open from June 20 at 12 pm ET through June 27 at 8 pm ET. To access it, players need to enter the code 2118-5342-7190 in Fortnite’s island code or via Fortnite Discover. For more information, visit nike.com/airphoria.
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Nike and Fortnite Team Up for Airphoria, a New Way to Experience Air Max
