Nike is taking a bold step toward the future of Air Max by launching Air Works, a new global design initiative that brings together emerging creatives from across key cultural hubs. Rooted in innovation and community storytelling, this program reflects a forward-thinking approach to one of the brand’s most iconic franchises.
What to Know
- The inaugural Air Works program gathers designers from eight global cities at Nike HQ in May.
- Participants will co-create 3D-printed Air Max concepts in collaboration with Zellerfeld.
- Each design will reflect personal identity and local community influence.
- Limited “friends and family” releases will roll out globally ahead of Air Max Day 2027.
- The initiative builds on Nike’s 40-year legacy of Air innovation.
A Global Creative Experiment at Nike HQ
Nike Sportswear is opening a new chapter in Air Max history with the launch of Air Works, a research, development, and design program focused on global collaboration. Taking place at Nike’s Philip H. Knight Campus in Beaverton, Oregon, the initiative invites designers from Beijing, London, Los Angeles, Mumbai, New York, Paris, Shanghai, and Tokyo to reimagine the future of Air.
The program runs from May 11 to May 14 and offers participants an immersive experience inside Nike’s innovation ecosystem. Designers will work closely with Nike mentors, combining external creative perspectives with the brand’s proprietary tools and technical expertise. As a result, the outcome is expected to push the boundaries of what Air Max can represent in today’s cultural landscape.
3D Printing Meets Air Max Innovation
A key element of the program is its partnership with Zellerfeld, enabling the creation of fully 3D-printed Air Max designs. This approach not only accelerates prototyping but also unlocks new possibilities in form, structure, and personalization. Each designer will produce a unique silhouette that reflects both individuality and community-driven narratives.
Inside Nike’s Innovation Ecosystem
Beyond the design process, participants will gain rare access to Nike’s most advanced facilities. These include the Air Manufacturing Innovation center, the Department of Nike Archives, the Nike Sport Research Lab, Blue Ribbon Studio, and the Bowerman Footwear Lab. This hands-on exposure ensures that each concept is grounded in both heritage and cutting-edge performance insights.
Looking Ahead to Air Max Day 2027
Following the program, each designer will release a limited-run version of their creation within their local community. These exclusive drops will build momentum throughout the year, culminating in a global spotlight during Air Max Day 2027.
With Air Works, Nike is not just celebrating four decades of Air innovation—it is actively redefining its future. By empowering a new generation of designers, the brand ensures that Air Max remains culturally relevant, creatively diverse, and deeply connected to the communities that shape it.
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