A delicious new collaboration between PUMA and HARIBO brings to life a collection of footwear and apparel. For over 100 years, HARIBO has been celebrated worldwide for their delicious fruit gummies and licorice – and the debut of PUMA x HARIBO celebrates that tasty tradition.

For this collaboration the PUMA team explored the happy world of HARIBO, taking inspiration from the classic HARIBO Goldbears and the original HARIBO packaging, and infusing those to some of PUMA’s classic silhouettes. Collection pieces are playful and candy-colored, with authentic cobranding and streetwise design details.

The collection, will be released worldwide in different drops throughout 2021, these include:


Footwear includes the CA Pro and Street Rider, coming in both adult and junior sizing.

This classic PUMA style comes in a white leather upper with a gold heel overlay and piping. This version also coming with a HARIBO Goldbears hangtag and Goldbears branding near the heel.

PUMA x HARIBO Street Rider:
Inspired by HARIBO’s Happy Cherries, the Street Rider comes in a bright red and green design. Details include a mesh upper with a translucent TPU overlay, a HARIBO Goldbears hangtag, and Happy Cherries branding on the midsole.

PUMA x HARIBO apparel includes graphic tees and shorts with PUMA and HARIBO co-branding, Goldbears, and gold accents. The AOP Tee includes a graphic print of alternating PUMA cats and HARIBO Goldbears.


This exciting second drop includes three colorways or the Suede, in adult, junior, pre-school and infant sizing.

The classic PUMA Suede comes in three bright colorways inspired by HARIBO’s Goldbears for this collection. They come in a classic suede tonal upper in red, green and yellow options. The design includes a translucent sole with a graphic Goldbears print, HARIBO branding on the heel, and a HARIBO Goldbears hangtag.


The footwear for the third drop includes more takes on the Suede with the PUMA Suede Triplex and Suede Wn’s Mix, as well as the RS-X3.

The classic chunky RS-X3 design from PUMA gets a bright transformation for the HARIBO collection. It features gold accents on the upper as well of bright splashes of color in red, yellow, and mint green. Design details include a translucent TPU layer formstrip with stitching details, a graphic print on heel piece, and a HARIBO Goldbears hangtag.

PUMA x HARIBO Suede Triplex
The Suede Triplex comes in a full suede upper in yellow with a triple formstrip in white with a TPU translucent top layer. This version includes the HARIBO slogan, “The Happy World of Haribo,” printed on the midsole. The shoe also features a Goldbears graphic print on the FOT, silicon print branding on the tongue, and an extra set of laces.

PUMA x HARIBO Suede Wn’s Mix
The Suede Wn’s Mix comes in a suede material in yellow with yellow printed bears in an all over print on the lateral side and a different color on the medial side. Design details include a HARIBO Goldbears graphic on the FOT, two sets of laces, and a semi-translucent rubber sole with a graphic print on the outsole. The third apparel drop continues with additional selections of tees and shorts, joined by hoodies, T7 track top and pants, again adorned with co-branded graphics.

The yummiest collection of 2021 will be available starting late May, with releases through the year on PUMA.com, PUMA stores and select accounts with retail prices ranging from 35 to 120 Euros.

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