The adidas POWER OF THREE initiative lights up Shanghai Fashion Week with a creative showcase marking the 20th anniversary of Creation Center Shanghai — a place where design, innovation, and culture unite to define the brand’s future in China.
What To Know
- adidas celebrates 20 years of its Creation Center Shanghai with a major partnership at Shanghai Fashion Week.
- The “adidas Presents: POWER OF THREE” show reimagines the Three Stripes as a creative force that connects sport, style, and culture.
- A “see-now-buy-now” collection launched during the event through Tmall Live, the CONFIRMED app, and select adidas Originals stores in Shanghai, Chengdu, and Beijing.
- The Fashion Hub, open from October 17–19, hosted archives, collaborations, and interactive experiences with a HYPEBEAST-led street culture retrospective.
- adidas ambassador GALI debuted his FW25 collaboration through the PUFFY SHELL concept zone.
adidas marks two decades of creative impact in China through a bold cultural statement at Shanghai Fashion Week, blending local innovation with global identity under the theme POWER OF THREE.
Two Decades of Creative Impact in China
For twenty years, Creation Center Shanghai has been the creative engine of adidas in China. It has shaped collections that merge athletic performance with modern design and worked closely with artists, athletes, and local communities. These collaborations have pushed the boundaries of the Three Stripes, giving them a new life in Chinese culture.
During Fashion Week, the Center unveiled a series of new works curated by its local team. The pieces combine function and fashion, showing adidas’ long-term commitment to creative growth and its evolving presence in the Chinese market.
The Runway: Where the Three Stripes Transcend Sport
On October 16, adidas closed Shanghai Fashion Week with a striking runway show titled “POWER OF THREE.” The presentation united music, film, and street culture in one expressive visual story. Drawing on the idea of “three as balance,” the narrative moved from vintage sports roots to futuristic urban energy. Each look transformed the Three Stripes into a symbol of motion, confidence, and creativity.
See-Now-Buy-Now: Fashion in Real Time
To bring innovation closer to the audience, adidas introduced a “see-now-buy-now” model. Attendees and viewers could purchase the runway pieces instantly. Available for a limited time, these looks reflected the brand’s modern vision for immediacy and style. They also showcased how the brand continues to blur the lines between sportwear and fashion.
The Fashion Hub: A Celebration of Three Stripes Energy
The adidas Fashion Hub, hosted from October 17–19, became the creative heart of the celebration. Rather than a traditional showroom, it served as an interactive space featuring archives, future product previews, and collaboration projects. A joint exhibit with HYPEBEAST, titled “A 20-Year Journey of Chinese Street Culture,” walked visitors through two decades of adidas influence in China.
At the event, brand ambassador GALI performed and unveiled his FW25 collection, presenting his signature PUFFY SHELL line — a mix of music, fashion, and youth culture that energized the audience.
Looking Forward: The adidas POWER OF THREE Legacy
As Creation Center Shanghai begins its next chapter, adidas POWER OF THREE stands as more than a fashion moment. It is a declaration of unity and creativity. Through this milestone, adidas continues to connect global design with local inspiration, fueling the next generation of creators in China and beyond.
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