For Spring/Summer 2025, adidas Originals introduces “The Original,” a campaign that shifts from honoring the past to inspiring the future. This initiative highlights how revolutionary change always starts with one—a single idea, a single moment, a single silhouette.
At the core of the campaign are three legendary sneakers that have shaped streetwear and sport: the Superstar II, the Handball Spezial, and the Samba OG. These timeless icons continue to lead, influencing new generations across music, fashion, and sport.
A visionary collaboration with Thibaut Grevet
To bring “The Original” to life, adidas Originals partnered with acclaimed director Thibaut Grevet, whose work seamlessly blends the energy of sport, music, and fashion. His unique storytelling captures the essence of originality—where vision, craftsmanship, and authenticity define true icons.
In the campaign film, Grevet presents a striking juxtaposition. The intimate focus on Originals, who have shaped culture, is set against the energy of crowds inspired by them. This contrast highlights the profound impact of individual vision on larger movements. The evocative visuals are amplified by a classic soundtrack—”Only You (And You Alone)” by The Platters. This timeless track reinforces the message that all movements begin with a singular, defining moment. The film’s pacing and imagery showcase the strength of unity, illustrating that culture stems from both individual and collective passion.
More than just a campaign
“The Original” isn’t just a film—it’s a statement. It embodies adidas Originals’ commitment to those who create, innovate, and lead. Before there can be a thousand, there must always be one.
Discover “The Original” now at adidas.com and follow @adidasOriginals for more.
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adidas Originals introduces “The Original” for Spring/Summer 2025
