Adidas Originals: Celebrating a Legacy of Originality
Unveiling a New Era
Since its introduction over half a century ago, the iconic Trefoil logo has woven itself into the fabric of global culture, transcending boundaries and resonating with athletes and pioneers alike. Now, in 2023, adidas Originals is heralding a new chapter in its storied history. Hence the launch of an exciting global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back”.
Timeless Stories in Iconic Silhouettes
Adidas Originals has always been a brand that stands the test of time, spanning sports, skateboarding, music, and fashion. This new brand platform celebrates this enduring legacy with a focus on three legendary silhouettes. The Superstar, the Gazelle, and the Samba. Each of these iconic shoes tells a unique story of evolution. From their origins in sports to their embrace by diverse cultures worldwide.
Superstar: From Courts to Cultural Powerhouse
Director Daniel Wolfe takes us on a journey tracing the Superstar’s transformation from a basketball icon to a cultural powerhouse. Not to mention a special appearance by the legendary Hip-Hop group RUN DMC. The classic leather Superstar, with its premium construction and timeless silhouette, has become an iconic symbol that transcends generations.
Gazelle: Embracing Innovation and Authenticity
Will Dohrn, a self-taught moving image maker, beautifully captures the Gazelle’s evolution from a trainer to a symbol of innovation and authenticity. Through the lens of a young protagonist who moves seamlessly across eras, we witness the Gazelle’s enduring appeal and meet pro-skate duo Mike Arnold and Miles Silvas along the way.
Samba: Subverting Trends Across the Globe
The Samba, known for its origins in soccer, has evolved to become a symbol of subversion and timeless style worldwide. Visual artist Justyna Obasi takes us on a mythical journey, from the fluid footwork of young soccer players to the many cultural scenes that have embraced the shoe as their own.
A Thousand Originals and Beyond
Chadwick Tyler’s triptych stills accompanying each film feature partners, collaborators, and friends of the brand who have helped shape the global narrative of the Trefoil. With the Three Stripes, three signature icons, and three captivating films, adidas Originals reaffirms its commitment to authenticity, innovation, and cultural significance. This campaign is a collection of timeless stories, retold for tomorrow.
A Legacy Continues
As adidas Originals unveils this new global brand platform, one thing remains certain: their dedication to originality and cultural impact endures. The Trefoil logo continues to be a symbol of authenticity and innovation, passed down through generations and embraced by individuals who dare to be original. “We Gave the World an Original. You Gave Us a Thousand Back” serves as a tribute to the brand’s enduring legacy and its ongoing journey of shaping culture and style across the globe.
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Adidas Originals: Celebrating a Legacy of Originality
