The adidas Originals x Willy Chavarria collection celebrates football culture, identity, and ambition through a powerful tribute to Mexico’s heritage ahead of the FIFA World Cup 2026™.
What to Know
- adidas Originals and Willy Chavarria introduce the “Comienza Con El Sueño” collection.
- The range features official Selección Nacional de México apparel and lifestyle pieces.
- Footwear includes the Willy Mega Low, Megaride AG XL, and Megaride Copa.
- The campaign highlights rising Mexican football talents.
- The collection launches globally on June 10, 2026, through adidas, the CONFIRMED app, and selected retailers.
adidas Originals and Willy Chavarria Celebrate the Journey Behind Every Dream
As anticipation builds for football’s biggest tournament this summer, adidas Originals and renowned designer Willy Chavarria unveil the “Comienza Con El Sueño” collection. The campaign centers on a simple yet powerful belief: dreams begin long before the spotlight finds them.
Instead, they start in neighborhoods, communities, and families. They grow through culture, pride, and shared experiences. As a result, the collection pays tribute to the journey that shapes athletes long before they step onto the world’s biggest football stage.
Official Mexico National Team Apparel Takes Center Stage
At the heart of the collection is a range of officially licensed Selección Nacional de México merchandise. First revealed during Willy Chavarria’s Autumn/Winter 2026 runway presentation, the apparel line blends football tradition with contemporary design.
The collection includes football jerseys, tracksuits, rugby shirts, and long soccer shorts. Moreover, each piece draws inspiration from iconic moments in Mexico’s football history while incorporating Chavarria’s distinctive creative vision.
Throughout the range, fans will find signature embroidery, bold graphics, and the collection’s defining slogan, “Comienza Con El Sueño,” woven directly into the garments.
Beyond the Pitch: Football Culture Meets Everyday Style
However, the collaboration extends well beyond matchday apparel. The collection also explores the broader culture surrounding the sport.
Standout lifestyle pieces include a tailored blazer, a button-up shirt, and long twill shorts inspired by coaching attire. Additionally, the range features graphic T-shirts, crewnecks, scarves, and caps designed for everyday wear.
Together, these items reflect how football influences fashion, community, and personal identity far beyond the ninety minutes on the field.
Footwear Highlights the Megaride Evolution
Footwear plays a major role in the collection as well. Leading the lineup are the Willy Mega Low and Megaride AG XL, both built on adidas’ Megaride platform.
These models feature exaggerated uppers, Chavarria branding on the tongue, and vibrant red accents. Meanwhile, the Willy Chavarria Megaride Copa introduces a football-inspired silhouette that bridges performance heritage with contemporary street style.
A New Generation of Mexican Football Talent
The accompanying campaign shines a spotlight on emerging stars connected to the Selección Nacional de México. Featured athletes include Jesús Gilberto Orozco, Jeremy Márquez, Omar Campos, and Ariel Castro.
Through their stories, adidas Originals and Willy Chavarria highlight the next generation of talent striving to represent Mexico on future World Cup stages. Consequently, the campaign reinforces the collection’s central message: every achievement begins with a dream nurtured long before the world is watching.
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