Reviving Classic Style: Adidas Originals and JJJJound’s Samba Collaboration

In a fusion of creative minds, adidas Originals and the esteemed design studio JJJJound are embarking on a new collaborative journey, starting with a reimagining of the iconic Samba sneaker. Crafted in adidas’ Scheinfeld factory in Germany, this partnership is poised to set a new standard for timeless style.

JJJJound: Shaping Culture Since 2006

Founded by Justin R. Saunders in 2006, JJJJound began as a digital mood board and has evolved into a revered design studio based in Montreal. With a reputation for setting trends rather than following them, JJJJound embodies a timeless aesthetic that resonates across various creative spheres.

Elevated Craftsmanship: The Signature Samba Gets a Makeover

In their signature minimalist style, JJJJound brings a fresh perspective to the classic Samba silhouette with premium leather updates in two striking colorways: black with white stripes and white with black stripes. Beyond aesthetics, each pair showcases meticulous attention to detail, featuring co-branded sock liners and custom vintage hang tags. Crafted in adidas’ Scheinfeld factory by skilled artisans, these sneakers epitomize the spirit of craftsmanship that defines both brands.

Honoring Tradition: A Campaign Rooted in Craft

Accompanying the release of the Samba sneakers is a thoughtfully curated campaign that celebrates the craftsmanship behind the collaboration. Through behind-the-scenes imagery and films, the campaign offers a glimpse into the dedication and skill of the artisans at the Scheinfeld factory, paying homage to the hands that bring these designs to life.

Mark Your Calendars: Release Details

The first delivery from the adidas Originals by JJJJound collaboration is set to launch on March 27th. The black colorway will be exclusively available on, while the white colorway will be accessible on CONFIRMED and Don’t miss your chance to own a piece of this unique partnership, where heritage meets contemporary style in every stitch.

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Reviving Classic Style: Adidas Originals and JJJJound’s Samba Collaboration

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