New Balance Celebrates Grey Days in May
In a nod to its enduring legacy and iconic color scheme, New Balance kicks off a month-long celebration of Grey throughout May. What began as a deliberate choice in the 1980s to craft superior running shoes has evolved into a timeless emblem of the brand’s identity.
Grey: A Standout Hue with Universal Appeal
Amidst the vibrant landscape of athletic footwear, New Balance boldly introduced the color Grey. The hue that not only set them apart but also seamlessly integrated into the urban terrain of road running. Over the years, as technology and materials have advanced, Grey remains a steadfast symbol of New Balance’s commitment to quality and style.
A Cinematic Tribute: “Grey Days“
Marking a pivotal moment in this celebration, New Balance unveils “Grey Day“. The captivating short film pays homage to the brand’s profound influence on global sneaker culture. Comprised of seven vignettes, this cinematic journey explores the multifaceted impact of New Balance, from its roots in sport to its resonance in streetwear.
Exclusive Releases: Embracing Grey in Every Form
Throughout May, New Balance introduces an array of exclusive products, each embodying the essence of Grey in its own unique way. From lifestyle and performance footwear to collaborative designs and apparel, these releases exemplify the versatility and timelessness synonymous with the brand.
- May 1 – The Grey Shop launches in New Balance stores and on NewBalance.com. The Grey Shop will include new and existing Grey styles from our lifestyle, performance, Numeric, and kids ranges. This includes the 327, 574, 550, and a selection of timeless Grey apparel.
- May 17 – The ‘Grey Days’ WRPD Runner and 1906R launch. These special-edition designs feature material mixes and distressed details inspired by the timelessness of stone.
- May 20 – The Fresh Foam X 1080 ‘Grey’ launches. Suede detailing and a classic, tonal grey colorway provide a heritage-inspired take on our pinnacle running shoe.
- May 23 – District Vision x New Balance SC Elite v4 collaboration launches globally along with a range of apparel.
- May 23 – The KAWHI IV launches. The modern design of this state-of-the-art basketball shoe offers consumers high-performance features, complimented by a sophisticated, lifestyle-influenced aesthetic that allows it to flex between the court and the street.
- May 24 – The ‘Grey’ Coco CG1 and Fresh Foam Audazo Numeric launch. The special-edition Coco Gauff signature design features hairy suede accenting and neutral detailing.
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New Balance Celebrates Grey Days in May
