Rediscovering the Past: Adidas Originals Unveils the “2000 Running” Collection
This season, adidas Originals takes a bold leap into the past, resurrecting the essence of the millennium with the captivating “2000 Running” collection. In a nostalgic nod to the era, the collection seamlessly blends iconic running silhouettes from the year 2000 with a contemporary twist, bridging the gap between then and now.
A Trio of Timeless Silhouettes
Comprising three distinct silhouettes, the collection pays homage to the bygone era while infusing a modern aesthetic. The Ozmillen sneaker, a brand-new creation inspired by the classic Ozweego, embodies the spirit of the 2000s with metallic overlays, mesh uppers, and a two-tone color palette. The Response CL, with its ventilating mesh segments, synthetic elements, and raw two-tone colors, celebrates the experimental ethos of the archive. Lastly, the adiStar Cushion, an iconic silhouette of the 2000s, retains its futuristic charm with a breathable mesh upper, reflective details, metallic elements, and Adiprene cushioning.
“Two Thousand Stories” Campaign: A Cross-Generational Dialogue
Accompanying the collection launch is the captivating “Two Thousand Stories” campaign. This initiative pairs two influential creatives from different eras. British photographer Ewan Spencer, renowned in the late 90s and early 2000s, and contemporary image maker Sophie Jones. Together, they craft a visual narrative that transcends generations, capturing the essence of adidas’ timeless influence on culture. “Two Era’s. Two Photographers. Two Generations. One Campaign”.
Available Now: January 22nd Launch Date
Mark your calendars for January 22nd as the much-anticipated adidas Originals 2000 Running collection hits the shelves. Fashion enthusiasts can grab these revived classics on adidas.com, at adidas stores, and through select retailers. Immerse yourself in the nostalgia of the 2000s while embracing the cutting-edge style that defines the intersection of past and present.
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Rediscovering the Past: Adidas Originals Unveils the “2000 Running” Collection
