The PUMA x Squid Game Final collection returns for a thrilling third drop inspired by the show’s most intense moments.
PUMA and Netflix Reunite for Squid Game’s Final Challenge
The global phenomenon returns. PUMA and Netflix team up once again for the final chapter of their high-stakes collaboration—this time with even more daring references from Squid Game, just in time for the anticipated third season. Titled “Time to Play the Final Game,” the new collection draws from upcoming games like Jump Rope, Hide and Seek, and the legendary Squid Game itself.
This drop transforms PUMA’s sportswear DNA into street-ready silhouettes that reflect the show’s iconic visual language. Expect layered storytelling, bold graphics, and design twists that mirror the show’s psychological tension and game-driven chaos.
Apparel and Accessories Channel the Game’s Lore
Standouts include a Relaxed Football Jersey and matching Relaxed Shorts, covered in an abstract all-over print with geometric details inspired by the masked henchmen. The Graphic T-Shirt takes on the unmistakable green of the contestants’ uniforms, complete with a specially crafted chest graphic.
Accessories like the Bucket Hat and Waist Bag deepen the experience—both rendered in Squid Game’s signature hues and graphic flourishes. Notably, the Waist Bag features a Chul-su hangtag, introducing the mysterious doll figure from Season 3.
Iconic Footwear, Twisted by the Game
For sneakers, PUMA reworks two of its retro icons—the Palermo and the Easy Rider. The Easy Rider gets an asymmetrical red-green colorway, subtle nods to game polarity, and another Chul-su hangtag. The Palermo goes bolder, with erratic contrast stitching, key-shaped hangtags, lace jewels, and in-show symbolism hidden across the upper.
Looking Ahead: The Final Game Begins
With its second PUMA x Squid Game collection, the brand dives even deeper into the narrative universe of the Netflix hit. Bridging performance heritage and dystopian storytelling, this limited-edition drop is a bold statement for fans and fashion-heads alike.
The PUMA x Squid Game Final collection releases July 10, 2025, via PUMA.com, flagship stores, and select stockists worldwide.
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