PUMA x Squid Game Collection

Style

December 18, 2024

The new PUMA x Squid Game collection redefines streetwear, inspired by Netflix’s global phenomenon and its second season.

Squid Game: A Global Phenomenon

Netflix’s Squid Game captivated millions with its thrilling plot, striking visuals, and deep social commentary. As the platform’s most-watched show, its cultural impact is unparalleled. To celebrate the arrival of Squid Game Season Two, PUMA delivers a bold collaboration infused with the show’s iconic visuals and themes.

Tracksuits Inspired by the Show

Central to the collection is the revamped T7 tracksuit, modeled after the uniforms worn by the show’s contestants. Crafted in velour, it features a staircase-inspired pattern with hidden PUMA logos, co-branded chest labels, and collectible hangtags. The design channels the teal-green aesthetic that fans instantly recognize.

Sneakers with Hidden Details

The collection offers two standout sneakers that capture the show’s most memorable moments:

Easy Rider: Reflecting the “Red Light, Green Light” game, this sneaker hides red panels beneath its green surface and includes a color-shifting holographic heel with a Young-hee doll hangtag.
Suede: Inspired by the sinister staircase room, these sneakers boast bold zig-zag overlays and vivid color accents.

Both designs are packed with subtle references and easter eggs for Squid Game fans.

Accessories and Apparel with Character

Rounding out the collection are hoodies, graphic T-shirts, and accessories that nod to Squid Game lore. A matching backpack and cap feature prints of Young-hee, while distressed finishes add a bold, lived-in look.

Where to Find the Collection

The PUMA x Squid Game collection launched on December 12, 2024, alongside Season Two of the series. It’s available on PUMA.com, flagship stores, and select retailers worldwide.