PUMA x RUBIK’S Brand Ltd. have joined forces to create a collection inspired by the iconic Rubik’s Cube, a toy that has challenged millions and kept minds active for over 40 years. The collaboration, which will add color to any outfit, includes vibrant footwear and clothing with graphic prints and fresh design elements.
The game, invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik, has become one of the best-selling toys of all time. The PUMA x RUBIK’S collection blends the 3D puzzle’s playfulness and PUMA’s expertise in fashion design, which is always grounded in sports.
Unlike the Rubik’s Cube, there is no single correct solution to the outfit. The RS-X³ RUBIK’S sneaker is the center piece of the collection and comes in the many colors that appear on the toy. The PUMA x RUBIK’S Hoody has been designed in the color scheme known by Rubik’s Cube fans all over the world, while the PUMA x RUBIK’S Tee and the PUMA x RUBIK’S AOP Tee take cues from the shape and mechanics of the cube with playful graphic prints.