What “DoYou” Stands for ?

“DoYou” , Puma’s latest campaign , engourages women to gain more confidence , motivation and goals . To live without compromising any aspect of their life , not even style .There are various product drops through “DoYou” campaign , with Suede Bow being a key article .

 

Puma Suede Bow

Puma Suede Bow

 

Definately a lifestyle product , this remake is using the classic Suede Bow silhouette from last year . The main theme of the shoe , the bow , has moved from the front to the heel .

In an effort to empower the campaign’s message , Puma appointed Cara Delevigne as main ambassador , matching her intense personality with the female values surrounding the campaign .

 

Cara Delevigne at Puma Suede Bow Launch in Venice

Cara Delevigne at Puma Suede Bow Launch in Venice

 

Product Launch in Venice

For the new Pink Suede Bow launch , Puma held a meeting with Cara Delevigne and infuential women from around the world. Springtime Venice was the perfect scenery to present the brand new colorway . The group was roaming the cobblestone streets , enjoying the city’s iconic architecture , while rocking the Pink Suede Bow . They also had the chance to chat with Cara about the campaign and the values that represents .

 

 

PUMA Suede Bow Venice. Image@ sandralambeck, @pamela_rf, @ivana.santacruz, @ lisamarie_schiffner, @caradelevingne

PUMA Suede Bow Venice. Image@ sandralambeck, @pamela_rf, @ivana.santacruz, @ lisamarie_schiffner, @caradelevingne

 

And since Venice equals canals , they couldn’t miss a boat trip around the Grand Canal .

 

PUMA Suede Bow Venice. Image@emy_ltr, @chloebbbb, @ alicebasso, @ chechurodriguez_real

 

 

Retailing at 99,99€ you can find it at :

Learn more about the Puma Suede Bow at Sportswind , Puma official distributor for Greece .

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