Sports company PUMA has teamed up with Chinese label Randomevent for a daring streetwear collection, combining urban and street styles with graphics in unexpected places and rich colors.
Established in 2012 by fashionable clothing enthusiasts, Randomevent wants its products to influence the life of its consumers and believes that clothes are all about attitude.
The collection consists of the PUMA’s CELL Alien Randomevent sneaker, which features unique detailing such as a yellow PUMA Formstrip with a print and special labels highlighting the collection statement ‘make things worse but cool’.
On the apparel side, the PUMA x Randomevent AOP Windbreaker combines street style and art with all over printed fabric, while the PUMA x Randomevent Bomber Jacket stands out with highly visible prints and embroideries on the back. Other design elements include small flowers, representing the good things in life, as well as the rabbits and carrots Randomevent previously introduced in its ‘Melting Sadness’ project. The collection also includes the 80’s influenced accessories like the PUMA x Randomevent Bucket Hat in vibrant orange with a rabbit and carrot embroidery.
The PUMA x Randomevent collection drops exclusively in China on CN.PUMA.com and Randomevent.com.cn on January 6 and globally on PUMA.com, PUMA stores and selected retailers on January 11.
