Pharrell Williams x adidas Superstar 92 continues the collaboration with a bold reimagination of the iconic silhouette. Merging exaggerated proportions with premium materials, this design pays tribute to individuality while honoring cultural heritage. Pharrell brings a fresh take to the classic adidas Superstar, reflecting his creativity and commitment to pushing footwear design forward.
Superstar 92: A Sneaker Inspired by Pharrell’s Roots in Virginia
Pharrell selects hip-hop duo Clipse to lead the campaign, capturing their essence in their shared hometown of Virginia Beach. Photographer Cam Hicks, also a Virginia native, directs the shoot, using the city’s energy, local characters, and iconic scenery as the backdrop. The campaign highlights Pharrell’s deep connection to Virginia, celebrating its culture and shaping his artistic vision. Each image tells a story, turning everyday moments into striking compositions.


Pharrell Williams x adidas Superstar 92: Design Meets Functionality
Also called the Double Wide, the Superstar 92 channels the oversized aesthetics of the 1990s while incorporating snowboard boot-inspired details. It features thick ankle padding for extra comfort and a chunky sole for a bold stance. While staying true to the classic adidas Superstar, this edition proudly displays “VIRGINIA” on the tongue, reinforcing Pharrell’s roots. The sneaker blends style and functionality, making it a standout for collectors and fashion-forward individuals alike.




Release Date and Availability
The Superstar 92 arrives on March 1st, retailing for $200 in black and white. Fans can find it at select adidas retailers and online at adidas.com. Signups are now open on the Confirmed App, so securing a pair in advance is highly recommended. Given Pharrell’s track record of sell-out releases, demand for this model is expected to be high.
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