Nike and SKIMS Introduce NikeSKIMS, set to disrupt the global fitness and activewear industry by merging Nike’s advanced innovation with SKIMS’ commitment to inclusivity and the female form. This new brand delivers high-performance training apparel, footwear, and accessories tailored to women athletes worldwide.
“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” says Heidi O’Neill, President of Consumer, Product and Brand, NIKE, Inc. “This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”
A Vision Rooted in Innovation and Inclusivity
Born from a desire to introduce something fresh to the activewear industry, NikeSKIMS reflects a shared commitment to innovation and inclusivity. The collection features extended sizing to accommodate all body types and integrates Nike’s world-class sport science, ensuring both performance and style.
“Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” says Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS. “This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this spring.”
The collaboration builds on a foundation of enhancing athletic performance while celebrating body confidence. Each item is designed to support movement, blending function with a sleek, modern aesthetic.
“Over the past five years, SKIMS has redefined the intimates and casual apparel landscape, championing inclusivity and confidence,” says Jens Grede, Co-Founder and CEO, SKIMS. “Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the activewear market. This partnership will empower individuals to move with confidence and express themselves authentically, merging SKIMS’ focus on body confidence and self-expression with Nike’s relentless pursuit of athletic excellence.”
Setting a New Standard in Women’s Activewear
Beyond apparel, NikeSKIMS highlights Nike’s dedication to expanding its women’s business and supporting female athletes. This launch strengthens Nike’s ongoing commitment to innovation in fitness apparel and footwear, delivering advanced solutions tailored to women’s needs.
“Nike has always had an unrivaled belief in and commitment to women athletes,” says Amy Montagne, VP/GM, Nike Women’s. “No footwear or apparel brand delivers the level of support Nike provides to women’s sport and movement. With NikeSKIMS, we’re deepening that support, listening to the voices of our athletes and women around the world and meeting their needs with a unique and disruptive point of view rooted in strength and style — and fueled by two powerhouse brands known for innovation and cultural disruption.”
NikeSKIMS Release Details
The debut NikeSKIMS collection will launch in the United States this spring at select retail locations and online at nike.com/NikeSKIMS. A global rollout will follow in 2026, expanding to new markets and wholesale partners worldwide.
“If you have a body, you are an athlete.”
Nike and SKIMS Introduce NikeSKIMS
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