Grammy-nominated musician Jack Harlow officially joins the New Balance family of brand ambassadors and athletes. Jack’s natural affinity for New Balance growing up as well as the fearless pursuit of his dreams to break into the music industry align well with the brand’s fearlessly independent spirit.

“I have been rocking New Balance since I was a kid, so to officially join the brand in this way is really exciting,” says Jack. “I’ve always loved the 990 and recently the Joe Fresh Goods 990v3 and collabs with the 550’s have been fire. I’m excited to peek behind the curtain and work with the brand more.”

Jack’s work with New Balance will include appearances in key marketing campaigns and playing an integral role in the brand’s connection to hoops culture. At tonight’s Ruffles NBA All-Star Celebrity Game, Jack will represent the brand by debuting a new basketball shoe. In addition, Jack can be seen wearing several of his favorite New Balance styles in the music video for his highly anticipated new single “Nail Tech,” which is out everywhere Friday, February 18th.

Jack is a rising star and an authentic fan of New Balance, we could not ask for a more ideal ambassador to represent our brand. We are consistently impressed with Jack’s devoted passion for his craft and his relentless desire to improve”, says Chris Davis, New Balance Chief Marketing Officer and SVP of Merchandising. “He is simply an individual who is not afraid to innovate, a value that is mirrored in our brand identity. We look forward to collaborating with Jack to transcend the world of fashion and sport, just as he has done in music and culture.”

New Balance works with a range of strong, authentic brand ambassadors that are not afraid to take risks, be proactive and create success on their own terms. The newness and creativity that Jack embodies make him a perfect fit to join the likes of Jaden Smith, Storm Reid, Selena Samuela, Kawhi Leonard, Sydney McLaughlin, Coco Gauff, and more on Team New Balance.

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