The GANNI x New Balance 1906L redefines sneaker style with a bold hybrid design that fuses athletic heritage and fashion-forward energy.
What To Know
- The GANNI x New Balance 1906L is a hybrid design combining sneaker and loafer elements.
- Features include a bold rubber sole, loafer-style strap with GANNI butterfly and New Balance metal logo, and signature snake print details.
- Campaign fronted by Samara Cyn, styled by Kat Ambrozak, and shot by Iris Luz.
- Continues the partnership that previously delivered the 1906R and Fresh Foam Trainer collaborations.
- Exclusive release at GANNI on September 24, 2025; global launch via New Balance on September 30, 2025 for 190€.
GANNI x New Balance 1906L: Hybrid Sneaker-Loafer Reimagines Style Rules
The GANNI x New Balance 1906L pushes sneaker design into new territory, fusing sportswear heritage with expressive fashion codes. This latest release continues the creative dialogue between the two brands, following earlier drops like the 1906R and the Fresh Foam Trainer, but takes things further by reshaping structure itself rather than simply reworking colors.
Where Loafer Meets Runner
At first glance, the silhouette looks familiar — grounded by the bold sole of New Balance’s running DNA. Look closer, and you find a loafer-inspired upper with slip-on ease and a polished strap detail across the vamp. The twist comes through metal accents: a butterfly logo for GANNI and the iconic New Balance mark, transforming a traditional design element into something unexpected.
Signature snake print overlays and a vivid color palette amplify the shoe’s attitude. It’s an unapologetic mix of contrasts — refined but playful, structured yet expressive. In short, it’s built for people who don’t want to be boxed into one style lane.
A Campaign of Dualities
For the campaign, rising music artist Samara Cyn fronts the project, styled by Kat Ambrozak and shot by Iris Luz. The visuals explore two archetypes: the fearless Statement Maker and the Quietly Smart persona. Together, they represent the idea that no one is ever just one thing, echoing the hybrid nature of the sneaker itself.
Building on a Collaborative Legacy
This release strengthens a partnership that has already made waves in both fashion and streetwear. The 1906R collaboration reflected the fusion of high-fashion aesthetics and athletic performance, while the Fresh Foam Trainer redefined how we approach movement in style. Now, with the 1906L, the brands introduce a new hybrid form that merges function and expression, sneaker and loafer, comfort and sharpness.
Release Information
The GANNI x New Balance 1906L launches exclusively at GANNI on September 24, 2025, before a global release through New Balance on September 30, 2025. Retail price is set at 190€.
GANNI x New Balance 1906L
Style Code: U1906LGA
Color: Yellow / Black / Silver
Price: 190€
Date: September 30th (Gloabal Launch)
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