In 1991 Bill & Ted graced the big screen for the second time in the smash hit comedy ‘Bill & Ted’s Bogus Journey’. Fast forward nearly 30 years and the iconic film franchise has returned with a new story, ‘Bill & Ted Face the Music’; this time featuring a guest appearance from global superstar Kid Cudi. In celebration of this contemporary relic of pop-culture ephemera, adidas Originals and Kid Cudi have joined forces to bring back both colorways of the Artillery Hi sneaker famously worn by Bill and Ted in the 1991 film, as well as one additional re-issued colorway.
Having initially been introduced in the 90s as a performance basketball silhouette, the Artillery Hi shoe made its way into the hearts and minds of sneaker lovers everywhere through the iconic Bill & Ted franchise. Today, Kid Cudi has brought back the best of the 90s with a special reissue of the iconic sneaker. Crafted with smooth leather, protective overlays, and pops of contrast color, the Artillery Hi is just as eye-catching today as it was nearly three decades ago.
Serving as an homage to ‘Bill & Ted’s Bogus Journey’ and licensed by Creative Licensing, the Kid Cudi Artillery Hi is available in the exact colorways worn by the film’s dynamic duo; white/red and black/white. Both re-issued colorways also feature a “Wyld Stallyns” logo on the heel in celebration of Bill & Ted’s musical adventures. Then, rounding out Kid Cudi’s take on the iconic 90s sneaker is an additional white colorway with grey and black accents.
Accompanying the launch of the Kid Cudi Artillery Hi is a striking visual campaign which features the creative multi-hyphenate alongside the iconic phonebooth from the Bill & Ted films.
Launching on November 12th, the adidas Originals and Kid Cudi Artillery Hi ‘Bill & Ted’ is available globally.