The partnership sees the icon of modern cinema collide with an icon of contemporary footwear to celebrate the launch of the 25th James Bond film with a new line of adidas UltraBOOST styles – all inspired by the world of 007.
First to launch in the partnership is the UltraBOOST DNA White Tuxedo – a limited-edition iteration of the silhouette that celebrates one of James Bond’s best-known style statements, available exclusively to adidas Creators Club members via the adidas app and select retail stores. The updated design centers on a white base, complete with a James Bond motif on the tongue and finished with the iconic 007 insignia, for a sleek, minimalist look in honor of the world’s coolest secret agent.
The footwear pack also features:
ADIDAS ULTRABOOST20 BLACK TUXEDO
Embodies James Bond’s classic black tuxedo. Inspired by thrilling action scenes in No Time To Die, this running shoe features responsive cushioning and a graphic on the sock liner pulled straight from the backdrop of a scene set in Cuba.
ADIDAS ULTRABOOST 20 Q BRANCH
Honoring Q Branch, the birthplace of wearable tech, is celebrated through the inclusion of a hidden pocket in the lace-cage of the shoe.
ADIDAS ULTRABOOST 20 NO TIME TO DIE VILLIAN
Inspired by the latest Bond villain, Safin, this design with a look of rough concrete, a lace cage that mimics Safin’s porcelain mask, and a sock liner imprinted with details straight from his bunker.
The stylized new designs are complemented with the pure functionality of the celebrated adidas UltraBOOST range. The BOOST™ midsole on each shoe provides an ultimate level of energy return. Made from solid granular material known as ‘TPU’, BOOST™ delivers incredible energy return in every step and superior cushioning and durability in all conditions.
To celebrate the launch of the collection, adidas will be giving fans a chance to win pairs via an interactive AR experience on Instagram through the month of September. Delivered via an MI6-style briefing on Instagram.com/adidasRunning, fans can participate in an augmented reality scavenger hunt across a map of the franchise’s most iconic locations in London.
No Time To Die will be released in cinemas globally from September 30 2021 in the U.K. through Universal Pictures International and the in U.S. on October 8 from MGM via their United Artists Releasing banner.