The TAG Heuer x New Balance collaboration brings together Swiss precision and athletic innovation through two performance-driven releases: the TAG Heuer Connected Calibre E5 40MM x New Balance Edition and the FuelCell SuperComp Elite v5 running shoe.
What to Know
- Collaboration: TAG Heuer x New Balance
- Products: TAG Heuer Connected Calibre E5 40MM x New Balance Edition & FuelCell SC Elite v5
- Release date: October 2025
- Price: 1,950 CHF (watch) / $270 USD (shoe)
- Watch highlights: Titanium case, dual-band GPS, heart rate tracking, 12-hour sport mode battery, Cushion Comfort strap
- Shoe highlights: Carbon fiber plate, FuelCell midsole, mesh upper, 8mm drop
- Color theme: Deep violet inspired by English Purple
- Training integration: Six New Balance running plans available via TAG Heuer OS
- Ambassador: Sydney McLaughlin-Levrone
- Availability: Limited quantities worldwide, watch and shoes sold separately
Redefining What It Means to Outrun Limits
TAG Heuer and New Balance unite to celebrate focus, motion, and craftsmanship through a new concept designed for runners who live by precision. Announced on October 8, 2025, in Boston, the collaboration introduces two standout products: the TAG Heuer Connected Calibre E5 40MM x New Balance Edition smartwatch and the TAG Heuer x New Balance FuelCell SC Elite v5 running shoe.
The partnership blends Swiss luxury watchmaking and Boston-born running expertise, creating a seamless fusion of technology and athletic intent. Both brands share a philosophy rooted in discipline and design, serving those who demand performance in every stride.
Designed for Motion and Mastery
Since 2015, TAG Heuer Connected watches have proven that innovation and traditional Swiss craftsmanship can coexist. The new Calibre E5 represents the fifth generation of that vision — a timepiece built as a precision instrument for those who train with purpose.
Powered by the TAG Heuer OS, the watch delivers a smoother, more intuitive experience. It now pairs faster, connects deeper, and offers advanced wellness tracking. Moreover, its dual-band GPS provides unmatched accuracy, while real-time metrics help athletes understand each movement. In addition, the extended battery supports up to 12 hours in sport mode, ensuring endurance never compromises performance.
Two Brands, One Mindset
By joining forces with New Balance, TAG Heuer connects the spirit of timing and running in one synchronized experience. Both brands approach progress through precision, where mastering seconds or splits requires the same focus and intent.
TAG Heuer CEO Antoine Pin explained:
“Our goal was to create a watch paired with a shoe that truly serve people who want to surpass themselves… Every choice from the materials to the design was made to support people who treat running as a craft.”
Two-time Olympic champion Sydney McLaughlin-Levrone, ambassador for both brands, added:
“Being the face of this new campaign with New Balance is exciting because I actually love what this watch and shoe together bring to training. They are built for athletes who want to stay accountable and keep pushing for better every single day.”
Swiss Craft Meets Running Spirit
The TAG Heuer Connected Calibre E5 40MM x New Balance Edition features a black DLC-coated titanium case, domed sapphire glass, and dual-tone details in purple and green inspired by English Purple. The design pairs perfectly with the FuelCell SC Elite v5, which mirrors this color language.
Its Cushion Comfort System strap combines flexible rubber with high-tech textile from the running shoe’s inlay, a detail symbolizing the connection between both products. Meanwhile, the FuelCell SC Elite v5 uses a carbon fiber plate, PEBA midsole, and engineered mesh upper for energy return that feels both explosive and smooth. Lightweight yet powerful, it’s a race-day essential for runners pushing their limits.
Supporting Every Step of the Journey
The collaboration also redefines training. At launch, the Calibre E5 introduces six exclusive New Balance training plans, ranging from the “First 10K Challenge” to advanced marathon programs. Each plan syncs directly to the watch, offering guided sessions, pace visuals, and real-time progress — no phone required.
Additionally, the system encourages structure and accountability, allowing athletes to monitor their growth and stay consistent. After each run, data syncs automatically, helping runners analyze their improvement week by week.
Precision, Style, and Intention
Beyond training, the watch doubles as a refined everyday piece. Custom purple and grey watch faces mirror the collaboration’s aesthetic, offering options like “Casual,” “Balance,” and “Reskin.” Together, the TAG Heuer Connected Calibre E5 40MM x New Balance Edition and FuelCell SC Elite v5 represent a shared pursuit of excellence — from timing each stride to living with style and focus.
The limited-edition watch retails at 1,950 CHF, while the shoe is priced at $270 USD, both available in October 2025. Ultimately, these two creations embody the idea that performance is the truest form of luxury.
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